Color blindness is more likely than you think. Even I have a color blind friend, which I found out when I asked him to try Super Puzzle Fighter HD, of all games. Sledgehammer Games is proud to report that Modern Warfare 3 will not be neglecting this demographic.
Michael Condrey, the studio’s VP and COO, stepped forward on Sledgehammer’s official forums and responded to a post from one supposed color blind gamer.
“I know it’s a long shot but i would like to know if the upcoming title, MW3 multiplayer has the option for color blind gamers. i.e.. alternate colors like in Black Ops. As a color blind gamer this will a big influence as to whether I buy the game.”
And Condrey’s response has to be one of the most successful announcements I’ve ever heard.
“Research suggests that as much as 6% of the general population suffers from Color Blindness, or more accurately Color Vision Deficiency. Men (9-12%) are 20x more likely to be afflicted than women (0.25-1%). Those numbers vary depending on which source you quote, but we estimate that nearly a million gamers are playing Call of Duty every day with this issue. I am happy to report that we are working on a Color Blind Assist option for Modern Warfare 3…So start honing your MP skills, Nick. You won’t be able blame your red-green deficiency for all that friendly-fire come November 8th.”
Such a successful mix of PR, information, and smooth talking. Bravo Condrey. Bravo.
Modern Warfare 3 will be releasing on Xbox 360, PS3, and PC.